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Which UK Gaming Operators Do AI Platforms Recommend?

Compare which betting sites and casinos are mentioned by Google AI Overview, ChatGPT, and Claude across key industry questions.

100 Operators Tracked
1059 Questions Analyzed
3 AI Platforms

🏆 Top UK Gaming Operators by AI Visibility

See which operators dominate AI recommendations across Google, ChatGPT, and Claude

🥇
William Hill
williamhill.com
Total Mentions 1332
Google AI 18
ChatGPT 664
Claude 650
🥈
bet365
bet365.com
Total Mentions 1322
Google AI 25
ChatGPT 655
Claude 642
🥉
Paddy Power
paddypower.com
Total Mentions 1223
Google AI 21
ChatGPT 585
Claude 617
4
Ladbrokes
ladbrokes.com
Total Mentions 1168
Google AI 3
ChatGPT 653
Claude 512
5
Betfair
betfair.com
Total Mentions 594
Google AI 18
ChatGPT 207
Claude 369
6
Sky Bet
skybet.com
Total Mentions 534
Google AI 17
ChatGPT 23
Claude 494

How It Works

We continuously monitor AI platforms to track which UK gaming operators appear in AI-generated responses

1
🔍

Query Collection

We identify key questions UK players ask about betting sites, casinos, and gaming operators

2
🤖

AI Platform Scanning

Each question is submitted to Google AI Overview, ChatGPT, and Claude to capture real responses

3
📊

Data Analysis

We analyze which operators are mentioned, how often, and in what context across all platforms

4
📈

Live Tracking

Results are updated regularly, giving you real-time insight into AI visibility trends

UK Gaming Operators - AI Visibility Comparison

Questions in rows, operators in columns. G = Google AI Overview, C = ChatGPT, A = Claude (Anthropic)

← Scroll horizontally to see all operators →
Question AIO?
William Hill
William Hill
bet365
bet365
Paddy Power
Paddy Power
Ladbrokes
Ladbrokes
Betfair
Betfair
Sky Bet
Sky Bet
Stake
Stake
Coral
Coral
Spreadex
Spreadex
Betfair Exchange
Betfair Exchange
Smarkets
Smarkets
Sporting Index
Sporting Index
Top sportsbooks in the UK
top_companies 		✗
Best football betting sites UK
top_companies 		✗
New betting sites UK 2025
top_companies 		✗
what does 1+ mean in betting
sports 		✓
Best UK betting sites for football
top_companies 		✗
Most trusted online casinos UK
top_companies 		✗
what does overround mean in betting
sports 		✗
what does evs mean in betting
sports 		✓
what does handicap mean in betting
sports 		✓
what does spread mean in betting
sports 		✓
what does btts mean in betting
sports 		✓
what does doubles mean in betting
sports 		✓
what does e/w mean in betting
sports 		✓
what does evens mean in betting
sports 		✓
what does 1x2 mean in betting
sports 		✓
G = Google AI Overview
C = ChatGPT
A = Claude (Anthropic)
✓ AI Overview exists for query
✗ No AI Overview for query

🏆 Operator League Table

Top UK operators ranked by total AI mentions across all platforms

# Operator Google ChatGPT Claude Total
1
William Hill All 3
18 664 650 1332
2
bet365 All 3
25 655 642 1322
3
Paddy Power All 3
21 585 617 1223
4
Ladbrokes All 3
3 653 512 1168
5
Betfair All 3
18 207 369 594
6
Sky Bet All 3
17 23 494 534
7
Stake All 3
59 144 322 525
8
Coral
0 368 144 512
9
Spreadex All 3
2 45 60 107
10
Betfair Exchange All 3
4 34 63 101
11
Smarkets All 3
13 24 48 85
12
Sporting Index
0 27 27 54
13
Unibet All 3
6 5 32 43
14
Betfred All 3
5 10 27 42
15
888sport All 3
7 7 26 40
16
Matchbook All 3
2 10 20 32
17
Betway All 3
7 5 15 27
18
Betdaq All 3
2 8 16 26
19
Tote All 3
6 6 10 22
20
LeoVegas
0 6 11 17
21
BoyleSports
11 0 4 15
22
BetVictor
5 0 8 13
23
Casumo
0 4 8 12
24
Lottoland All 3
3 1 3 7
25
Mr Green
0 1 5 6
26
888casino
0 5 0 5
27
Grosvenor Casino
0 0 5 5
28
PokerStars
0 2 3 5
29
National Lottery
0 2 2 4
30
Parimatch
4 0 0 4
31
Talksport Bet
4 0 0 4
32
10Bet
2 0 1 3
33
PlayOJO
0 1 2 3
34
Virgin Bet
2 0 1 3
35
Betsson
0 1 1 2
36
Health Lottery
2 0 0 2
37
LiveScore Bet
2 0 0 2
38
SBK
0 0 2 2
39
Star Sports
1 0 1 2
40
Aspers Casino
0 0 1 1
41
Bwin
0 0 1 1
42
Duelbits
1 0 0 1
43
Football Pools
0 0 1 1
44
Jennings Bet
0 0 1 1
45
Kwiff
1 0 0 1
46
Marathon Bet
0 0 1 1
47
Midnite
1 0 0 1
48
Novibet
1 0 0 1
49
QuinnBet
1 0 0 1
View all operators →

❓ Top Betting Questions

See which questions mention the most operators across AI platforms

📜 Licensing Which betting sites are licensed in the UK? 17 ops ⚽ Sports which betting sites have aviator game 13 ops ⚽ Sports is betting legal in uk 13 ops 📜 Licensing UK Gambling Commission licensed bookmakers 13 ops 🎁 Bonuses what is a matched betting strategy 12 ops 🎁 Bonuses how to matched betting 12 ops 🏆 Top Picks Top sportsbooks in the UK 11 ops 🎁 Bonuses how do you do matched betting 11 ops ⚽ Sports where can i find reputable online betting sites 11 ops ⚽ Sports is match betting legal 11 ops 💳 Payments which betting sites do cash out 11 ops 🎁 Bonuses is matched betting legal 11 ops 🏆 Top Picks UK bookmakers with best odds 11 ops 🏆 Top Picks which betting site has the highest odds 11 ops ⚽ Sports what does patent mean in betting 10 ops 🎁 Bonuses what is matched betting australia 10 ops ⚽ Sports what does evs mean betting 10 ops ⚽ Sports what does cashout mean in betting 10 ops ⚽ Sports what does 50/1 mean in betting 10 ops ⚽ Sports what does trixie mean in betting 10 ops 🎁 Bonuses how to make money matched betting 10 ops ⚽ Sports what does price mean in betting? 10 ops ⚽ Sports what does handicap betting mean 10 ops 🏆 Top Picks Top rated betting apps in Britain 10 ops ⚽ Sports how many betting shops in the uk 10 ops ⚽ Sports is it which betting sites accept u.s. users? 10 ops 🎁 Bonuses how much can i make matched betting 10 ops 🎁 Bonuses how much can you make on matched betting 10 ops 🎁 Bonuses how to do matched betting without free bets 10 ops 🎁 Bonuses what's matched betting 10 ops 💳 Payments which betting sites accept paypal 10 ops 💳 Payments which betting sites accept neteller 10 ops ⚽ Sports how does betting on horses work 10 ops ⚽ Sports how horse race betting works 10 ops 🎁 Bonuses does matched betting work 10 ops 💳 Payments betting sites which accept paypal 10 ops ⚽ Sports does match betting work 10 ops 💳 Payments which betting sites offer cash out 10 ops ⚽ Sports where can i find the best football betting odds 10 ops 🏆 Top Picks Most trusted online casinos UK 9 ops ⚽ Sports what is a betting spread 9 ops 🎁 Bonuses what is matched betting? 9 ops 🎁 Bonuses what is matched betting 9 ops ⚽ Sports what does 4+ mean in betting 9 ops ⚽ Sports what does lump mean in betting 9 ops 🎁 Bonuses matched betting how to 9 ops 🎁 Bonuses what is no risk matched betting 9 ops 🎁 Bonuses what is a matched betting 9 ops 🎁 Bonuses what is matched betting uk 9 ops ⚽ Sports what is fixed odds betting 9 ops
View all questions →

Understanding AI Visibility for UK Gaming Operators

Why AI Visibility Matters

As AI platforms like Google AI Overview, ChatGPT, and Claude become primary research tools, appearing in their responses is crucial for UK betting sites and online casinos.

  • Players increasingly rely on AI for operator recommendations
  • AI responses often bypass traditional search results
  • Higher visibility leads to increased brand awareness
  • AI mentions can drive qualified traffic to your site

How Gaming Operators Can Improve

Optimizing for AI visibility requires a different approach than traditional SEO. Success factors include:

  • Comprehensive, authoritative content about your services
  • Clear explanations of bonuses, terms, and features
  • Active presence across relevant online platforms
  • Positive reviews and mentions from trusted sources
  • Transparent information about licensing and security

The UK iGaming Landscape

The UK's regulated gaming market features hundreds of licensed operators competing for player attention. Understanding AI visibility helps operators:

  • Identify competitive positioning opportunities
  • Track brand presence across AI platforms
  • Benchmark against industry leaders
  • Discover which topics drive the most visibility
  • Optimize content strategy based on AI responses

Frequently Asked Questions

AI visibility refers to how often and prominently your gaming operator appears in responses from AI platforms like Google AI Overview, ChatGPT, and Claude. When users ask questions about betting sites or casinos, appearing in these AI-generated answers can significantly increase brand awareness and drive qualified traffic to your site.
We continuously scan AI platforms and update our database regularly. Major questions are re-scanned weekly to track changes in AI responses, while trending topics may be updated daily. This ensures you always have access to current visibility data across all three platforms.
Google selectively displays AI Overviews based on multiple factors including query complexity, user intent, and available information. Not all searches trigger an AI Overview. We track which gaming-related questions trigger this feature to help you understand where AI visibility opportunities exist.
Improving AI visibility requires creating comprehensive, authoritative content about your services, maintaining an active online presence, earning mentions from trusted sources, and ensuring your information is clear and accurate across all platforms. Contact us for a custom analysis and strategy recommendations specific to your brand.
All three platforms serve different audiences and use cases. Google AI Overview appears in search results, ChatGPT is used for research and recommendations, and Claude is popular for detailed analysis. The ideal strategy involves optimizing for visibility across all three platforms to maximize your reach to potential players.
Currently, our platform focuses on UK-licensed gaming operators and UK-specific questions. However, we're expanding to cover additional markets. If you're interested in tracking AI visibility for operators in other jurisdictions, please contact us to discuss custom solutions.

Want to See How Your Brand Performs?

Get a custom AI visibility report comparing your brand across Google, ChatGPT, and Claude.

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